Knowledge Base
DBA (Doing Business As)
What it is
A registered trade name that lets you operate under a different name than your legal entity.
Real-world Analogy
“Like a stage name — Bruce Wayne operates as Batman, but legally it's still Bruce Wayne. A DBA gives no separate legal protection.”
Why Marcus Uses This
If your LLC is "MAC IV Consulting LLC" but you want to brand as "Marcus," you file a DBA. Florida DBAs expire every 5 years.